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The book is organized around a series of business vignettes or case studies. We 

believe developing the design techniques by example is an extremely ef ective 

approach because it allows us to share very tangible guidance and the benefi ts of 

real world experience. Although not intended to be full-scale application or industry solutions, these examples serve as a framework to discuss the patterns that 

emerge in dimensional modeling. In our experience, it is often easier to grasp the 

main elements of a design technique by stepping away from the all-too-familiar 

complexities of one’s own business. Readers of the earlier editions have responded 

very favorably to this approach.

Be forewarned that we deviate from the case study approach in Chapter 2: Kimball 

Dimensional Modeling Techniques Overview. Given the broad industry acceptance 

of the dimensional modeling techniques invented by the Kimball Group, we have 

consolidated the oi cial listing of our techniques, along with concise descriptions 

and pointers to more detailed coverage and illustrations of these techniques in 

subsequent chapters. Although not intended to be read from start to fi nish like the 

other chapters, we feel this technique-centric chapter is a useful reference and can 

even serve as a professional checklist for DW/BI designers.

With the exception of Chapter 2, the other chapters of this book build on one 

another. We start with basic concepts and introduce more advanced content as the 

book unfolds. The chapters should be read in order by every reader. For example, it 

might be dii cult to comprehend Chapter 16: Insurance, unless you have read the 

preceding chapters on retailing, procurement, order management, and customer 

relationship management.

Those of you who have read the last edition may be tempted to skip the fi rst 

few chapters. Although some of the early fact and dimension grounding may be 

familiar turf, we don’t want you to sprint too far ahead. You’ll miss out on updates 

to fundamental concepts if you skip ahead too quickly.

NOTE This book is laced with tips (like this note), key concept listings, and 

chapter pointers to make it more useful and easily referenced in the future.